The genre of my band is Indie.
Male – 75%
Female – 28%
Average age – 16 – 30 year olds
Working full time – 55%
Working part time – 12%
People who listen to the genre of music I have chosen enjoy spending money:
Ø Clothes and shoes
Ø Music (albums and singles)
Ø Ipods, cameras, mobiles laptops etc.
The 90% watch satellite and Sky TV
Around 89% have the internet 75% use broadband
The average reader spends 8-9 hours per week using the internet
Around 50% enjoy playing on games consoles and watching HD television
The typical readers are in demographics of a b and c 1
Average readers are generally aspirers and succeeders
